It’s All About The Strategy

It’s All About The Strategy

One of my favorite quotes is Yogi Berra’s riff on a Lewis Carroll Quote. “If you don’t know where you’re going, you’ll end up someplace else.” I believe that’s especially true for entrepreneurs and businesses. It’s critical to think through and have a plan for how you...
Your Tone of Voice Matters

Your Tone of Voice Matters

Your tone of voice is all about how you want to make people feel. It’s the words you use and the sentences you share in order to inspire, get customers to engage, and yes, to sell your products and services.

Connection During A Crazy Time

Connection During A Crazy Time

Lately I’ve been talking to a number of business owners about how to stay connected during this challenging time. For some, the first instinct is to pull back and take care of their business rather than to reach out online.  While hunkering down is understandable, I...